SEO is how you make your website or web page show up higher on search engines. SEO is not only about using the right keywords and links, but also about making a website that is easy to use, interesting and helpful for your audience.
To do well in SEO, you need to have some skills that can help you plan, do and check your SEO work. Here are some of the most important SEO skills you need to have:
Technical SEO Technical SEO is about making your website work well and be safe. Technical SEO skills include:
Knowing how search engines find, read and rank websites
Using tools like Google Search Console, Bing Webmaster Tools and Screaming Frog to check and fix your website
Following the best ways to make your website fast, mobile-friendly, secure, clear, organized and more
Solving and fixing any problems that hurt your SEO
Content Marketing Content marketing is about making and sharing good content that attracts and keeps your audience. Content marketing skills include:
Finding the best keywords and topics for your content
Making content that is engaging and helpful for your audience
Making your content easy to find and read by using title tags, meta descriptions, headings, images, links and more
Sharing your content on social media, email, blogs and other places
Checking how well your content is doing by using tools like Google Analytics, Google Search Console and SEMrush
Link Building Link building is about getting links from other websites to your website. Link building skills include:
Finding good websites that can link to your website
Making things that people want to link to like infographics, guides, stories, reviews and more
Asking people to link to your website by sending them nice and convincing emails
Checking and improving your links by using tools like Ahrefs, Moz and Majestic
Following the rules and tips for getting good and natural links
User Experience (UX) User experience (UX) is about how people feel when they use your website. UX skills include:
Knowing how people use, think and feel about your website
Making your website easy and fun to use by choosing the right layout, colors, fonts and other things
Asking people what they like and don’t like about your website and how to make it better
Testing different things on your website to see what works best for getting more people to do what you want them to do
Analytics Analytics is about collecting, analyzing and reporting data to measure and improve your SEO. Analytics skills include:
Setting up and using tools like Google Analytics, Google Tag Manager and Google Data Studio to track and show your SEO data
Setting and tracking your SEO goals, numbers and results
Looking at your data to find out where your traffic comes from, how people use your website, how many people do what you want them to do and more
Making reports to show your SEO results and suggestions to other people
These are some of the most essential SEO skills you need to have if you want to rank higher on search engines and get more people to visit your website. Of course, SEO is always changing and you need to keep learning new things. So you should also be curious, ready to try new things and passionate about making value for your audience.
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