How to Boost Your Website with Technical SEO Skills

May 19, 2023 6:46 am by Sumit Gour

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Technical SEO skills are the skills that help you optimize your website for search engines. They include:

• Crawling and indexing: You need to make sure that search engines can find, access, and understand your pages. You can use tools like robots.txt, sitemaps, and meta tags to control what gets crawled and .
• Site structure and navigation: You need to organize your pages in a logical and user-friendly way. You can use tools like breadcrumbs, internal links, and URL structure to improve your site
• Page speed: You need to make sure that your pages load fast and provide a good user experience. You can use tools like Google PageSpeed Insights, Lighthouse, and WebPageTest to measure and improve your page speed.
• Structured data: You need to add schema markup to your pages to help search engines understand the context and meaning of your content. You can use tools like Google Structured Data Testing Tool, Schema.org, and Generator to create and test your structured data .

Duplicate content: You need to avoid having identical or very similar content on multiple pages of your website. You can use tools like Google Search Console, Ahrefs Site Audit, and Copyscape to identify and fix duplicate content issues.

• Hreflang: You need to use hreflang tags to tell search engines which language and region your pages are targeting. You can use tools like Hreflang Tags Generator Tool, Hreflang Checker, and Google Search Console to create and validate your hreflang tags.

These are some of the most essential technical SEO skills that you need to succeed in the digital marketing worldhttps://www.upgrad.com/blog/top-seo-skills/https://searchengineland.com/essential-seo-skills. Of course, there are many more skills that you can learn and improve over time, such as analytics, mobile optimization, security, JavaScript, etc. But these are the ones that will give you a solid foundation for technical SEO.