What are marketing techniques?

August 24, 2023 6:53 am by Sumit Gour

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Marketing techniques are methods that businesses use to communicate with their customers and prospects, and persuade them to buy their products or services. Marketing techniques can help businesses increase brand awareness, generate leads, boost sales, and retain customers. Some of the most common marketing techniques are:

• Brand storytelling: This is the art of creating a compelling narrative around your brand, products, or services, that connects with your audience on an emotional level. Brand storytelling can help you stand out from the competition, build trust and loyalty, and inspire action. For example, Nike uses brand storytelling to showcase the stories of athletes who overcome challenges and achieve their goals
• Digital PR: This is the practice of building relationships with online media outlets, influencers, bloggers, and other relevant platforms, to gain exposure and credibility for your brand. Digital PR can help you reach a wider audience, improve your search engine rankings, and enhance your reputation. For example, Airbnb uses digital PR to pitch stories to travel publications, feature customer reviews, and partner with celebrities and influencershttps://www.analyticssteps.com/blogs/most-effective-marketing-techniques.
• The Surround Sound Method: This is a technique that involves creating multiple touchpoints with your audience across different channels and platforms, such as social media, email, blogs, podcasts, videos, webinars, etc. The Surround Sound Method can help you increase brand awareness, generate more leads, and nurture them until they are ready to buy. For example, HubSpot uses the Surround Sound Method to create content for every stage of the buyer’s journey, and distribute it through various channels
• Brand extensions: This is a strategy that involves launching new products or services under an existing brand name, to leverage its recognition and reputation. Brand extensions can help you expand your market share, increase customer loyalty, and diversify your revenue streams. For example, Amazon started as an online bookstore, but now offers a range of products and services under its brand name, such as Amazon Prime, Amazon Web Services, Amazon Echo, etc